Here in France, we will stick to “ee-day-myah”…
An Englishmen wrote “Eye” “Dem” “e-ha
Others say “eye dim e-ha”
When the new name was launched the following explanation was offered.
As an expression of this innovative strategy, the group has been renamed IDEMIA in reference to powerful terms: Identity, Idea and the Latin word idem, reflecting its mission to guarantee everyone a safer world thanks to its expertise in trusted identities.
Thinking on the first two syllables and reference to Latin, a definition is found.
idem. is a Latin term meaning “the same”. It is commonly abbreviated as id., which is particularly used in legal citations to denote the previously cited source (compare ibid.). It is also used in academic citations to replace the name of a repeated author.
It is interesting to listen to clients, competitors and industry insiders speak of this new name.
It is the Brand that drives recognition. It is the shape and color which establishes the emotion attachment.