The Visa Canada engagement brought Philip to one of the most consequential inflection points in North American payments: the national adoption of EMV chip card technology. While the United States debated, Canada moved — and PA&A was part of the team building the strategy that made it happen.
Working with Visa Canada, Philip helped develop the national EMV adoption strategy — driving the migration away from magnetic stripe cards across the entire Canadian card payment ecosystem. This meant working across issuers, acquirers, merchants, and networks to align on a single deployment roadmap at country scale. Canada’s EMV rollout became one of the most successful national migrations in the world, and one of the strongest proofs-of-concept for what the US would eventually need to do.
The Canada work also brought Philip in front of a generation of Canadian payments professionals who were learning chip technology for the first time. The educational dimension of that engagement — the presentations delivered to Canadian Credit Union executives and financial services audiences — sits in the archive of Philip’s early presentations and remains a record of how a country learns to change its infrastructure.
The Work
National EMV adoption strategy — driving chip card migration at country scale across issuers, acquirers, and merchants throughout Canada.
Presentations for Canadian Audiences
What is a Smart Card? — shared with a forum of Canadian Credit Union executives as the Canadian market began the journey to EMV, from the Presentations archive 1996–2013.
Cards Designed By You — the concept of merging technology with an electronic wallet, presented as Canada was beginning to think about the next generation of payment credentials.
Full archive of presentations from 1996–2013 →
EMV → · Payments → · PA&A → · Client Projects →