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The 1976 Promise for Multi-application Smart Cards still a costly proposition Then He suggested Integrate With your Pockets |
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The 1996 Version
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During the 90's everyone spoke of the power of smart cards and the potential they offer in reducing the amount of plastic we have to carry in our wallets, purses and pockets.
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Knowing We Can
Lost 2009 September 21 when the water rose |
Everyone sends me their cardMy tailor argues that my wallet, PDA, MP3 & phone do not fit in my pockets |
I continue to wonder if if the consumer In parallel Personal Digital Assistants, Global Positioning Systems, digital cameras and mobile telephony are converging in the world of consumer electronics. RIM brought email to the our belts. Camera, MP3 player and contact list are inside too. It's just a matter of time before all of these gadgets converge into "The Wallet" with all those magnetic strip cards inside. Do we want everything in one electronic wallet or will some cards still exist? We know them Merchants recognize them There is that feeling of security when we dip them into the terminal More importantly we want control over the design of the card "I Want a Pink Card So I Can Find It".
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In conjunction with AT&T, BAI and PA&A conducted qualitative and quantitative research on the value and views the public had about the cards they carry and the potential smart cards could offer. The various focus groups quickly understood what smart cards could do. They articulated the issues that we are addressing: trust, privacy, interoperability & security The public, had common interests in how they would organize the card They wanted control over what was in their card. |
The Quest Create an object that fits in a man's back pocket, endures the torque and shock our existing leather wallet does and still is able to securely sign a payment transaction, like in EMV, make a phone call and allow us to update a spreadsheet |
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