The Identity Card

In European consumer research conducted in 1997 it was interesting how people view identity.  Big Brother and George Orwell's world looms as a risk of what could happen to government so their was a desire to keep the government away from other parts of their life and identity.

  In many countries the population is used to always having to carry their national ID card and saw nothing wrong with merging this means of identification with other means of identification like their drivers license.

When we discussed the passport, opinions varied many in function of the amount of use one made of their passport.  Those that travelled frequently saw the passport as part of an Identity card whereas light travelers wanted to be able to protect their passport by only having when they needed it.