Everyone
Ignores
Our Needs

• In the Mail more cards and they expect me to carry them in my wallet

• My spouse says that I bulge out over every pocket.

• The keys, phone, wallet and PDA do not fit

From this statement a concept emerged.  An idea focused on what I want. 

Driven by a thought.   In all innovation and invention, we are the designers.

We must remember that we are also the ultimate consumer.  If it serves us, maybe others will find value in it too.