E*MERGE
The Most Cost
Effective, Mobile, Secure And Application Independent Offering On The Market
Today
Identity &
Payments Made Simple
The Key to eCommerce
17 September 1999
Introducing E*MERGE® powered by 3DAS™
Guaranteeing Identity
and secure payments
The Foundation for eCommerce
The explosive growth of the Internet promises much. Organisations can
extend their reach to hundreds of millions of new and profitable customers.
Unfortunately, a powerful brake is holding back the growth of eCommerce: Distrust. Fear is firmly fixed in the minds of businesses about
the true identity of parties on the Internet.
Simultaneously consumers fear sending sensitive personal and financial
information over an open and insecure Internet. Both these fears are fuelled by
regular Press reports telling of fraud by criminals and easy intrusion by
hackers. And with no viable,
ready-to-market, bank-led solutions to turn to, these reports will continue
to discourage millions of businesses and consumers from buying through this
inexpensive and already available
sales channel.
For Business-to-Business eCommerce
to thrive, a means of guaranteeing the Identity of the parties on the
Internet is a mandatory requirement.
Moreover, for Business-to-Consumer eCommerce to thrive, consumer must be confident and have access to
a proven economically sound secure payment system. One that the banks can trust, is
cost-effective for sellers, and is mobile while easy to use for buyers. Ultimately digital trust capable of
assuring the irrefutability of any Internet transaction is essential.
Unicate believes that E*MERGE®
powered by 3DAS™ provides the answer. Not only does
this new technology give complete security, it is portable, providing a
cost-effective method to authenticate the identity of each party in a
transaction anywhere on the Internet. Being intuitively obvious for the buyer
to use, user confidence is maximised.
E*MERGE® powered
by 3DAS™ provides today the perfect
identification
and Secure payment system for everyone to securely trade over the Internet.
Why is E*MERGE® powered by 3DAS™ superior to other solutions?
A number of companies and consortia have attempted to assure
authenticity using Smart Cards. Others propose digital certificates locked
inside insecure PCs. From this work, SET or "Secure Electronic
Transaction" has been proposed. However, SET is not the answer. It is
generally agreed that SET will impose a costly and unacceptable cryptographic
computational burden. Nor is SSL a solution. This is only a line encryption
system between two points and simply cannot secure sensitive information inside
a PC or merchant server. Some propose adding a Public Key system on top of SSL.
However, as with SET, this demands a single, global, legal and technical Public
Key certification infrastructure. Even if anyone would be willing to accept the
cost of the incremental computational power required in PCs and Internet servers
to unravel each cryptographic level of hierarchy, these software-based solutions do not offer mobility. Hence, no other system can offer the
security and cost-effectiveness that E*MERGE® and 3DAS™
does.
For eCommerce to prosper, corporations, merchants and consumers demand
an easy to use, mobile and inexpensive means of proving identity and
transacting payments. Moreover, this is
precisely what E*MERGE® ® powered by 3DAS™ can deliver.
Why 3DAS™?
3DAS™ is the simple solution for creating a
cost-effective and secure Internet transaction and payment system. It gives the
card issuer, acquiring bank and seller a proven Card Authentication Method
(CAM). Unicate has demonstrated that a 3DAS™ CAM cannot be reproduced and that
transactions digitally signed by a 3DAS™ Card are irrefutable. More
importantly, rejection of a legitimate buyer is near impossible. 3DAS™ also
eliminates the need for the expensive security hardware required by the
Cardholder Verification Method (CVM) for PIN. 3DAS™ therefore provides a secure
off-line CAM and CVM to protect MasterCard, Visa and Amex cards. 3DAS™ offers:
