As the World Turns everything changes and nothing is different

Often as I explore how our culture and our planet evolve; I am amazed at how we try to change everything with each succeeding generation.  We, and I remember when I was young, think that our thoughts are original and therefore believe that we were the first to dream it up.  Yet if we explore history we will find that the great and the unknown have probably already put forward the concept we believe to be so unique.  As an example think of the Helicopter, invented by Da Vinci, yet when he conceived it, he did not have the tools to make it work.

The difference is that as the tools become available we find that now we can build and create what we imagine is a new machines.  the reality, if we appreciate history, we find we now can  build those things that before were only in our or someone else imagination.

With those thoughts considered we find that we tend to circle back and adopt patterns that once were in vogue and then did not pass the test  of time.  The best example is our explicate use of sexual overtones in advertising.  The idea that the spam we receive once received for male enhancement products is no longer spam but are promoted through commercials in prime time; is simply an example of how we have lost sight of the value of prudence and morality.  Do we want to learn about feminine products or is that something our mothers will teach us and or doctors and health classes will education us about.  Do we need to know that your product is more absorbent than theirs or that you can go swimming if you buy this one.

Maybe in a generation or two we will once again realize that by exploiting the art of sex we create and stimulate thoughts that are not biblical and can in some cases harm people.  Then again as so many great artists and photographers recognize the naked body is a beautiful thing.  But, is the naked body art, when we use it to advertise cars, shampoo and who knows what else.

As a technologist I find that people think I have lost my edge given that I no longer understand the terminology they are using today.  Give me a thesaurus that matches words like a self contained subroutine to an object.  Then we talk about methodologies.  Do these new world like “Cloud” improve productivity? I am sure some people believe they do.  More importantly do they assure us we are doing a better job of documenting what we have built or designing mechanisms to assure the  user he is getting what he asked for.

As an observer of our times I sometimes wonder if we are simply taken things to new extremes.  I wonder if our desire is simply to lure people into buying this or that.  For what?  Or are we simply selling product to earn a dollar, euro, yen of pound.

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